A recent survey by Deloitte indicates that healthcare executives are entering 2025 with a positive outlook. Approximately 60% of those polled expressed confidence in the upcoming year, marking a notable increase from 52% last year. This optimistic view is supported by expectations of increased revenues (69%) and improved profitability (71%) for the year ahead.
Top priorities for 2025
The survey highlighted two top goals for healthcare leaders in 2025: generating growth and tackling the issue of healthcare accessibility.
developing growth strategies to increase revenue
Deloitte Center for Health Solutions
Executives are working on developing growth plans that can adapt to their companies’ changing needs, notably by boosting consumer involvement, trust, and experience. Half of health plan executives said that improving these areas is crucial for organic development.
Furthermore, 46% of respondents listed customer affordability as a major concern, acknowledging the difficulty of reconciling profit growth with cost reductions for consumers. These initiatives reflect a larger goal of making healthcare more accessible and consumer-friendly, with a growing dependence on telemedicine platforms to provide affordable care.
Health plans vs. systems
While health plans use transformative technologies like generative AI to drive innovation, health systems focus on improving existing business infrastructure. Nearly 60% of health plan executives expect regulatory changes to influence their strategy by 2025, particularly affecting payment structures and cost management. Healthcare executives must strike a balance between these tactics in an increasingly competitive and developing industry.
With the ongoing rise of telemedicine platforms offering more accessible care options, healthcare companies must adapt to consumers’ evolving needs while staying compliant with new regulations. This emphasis on both innovation and accessibility highlights the need for building integrated strategies that favor cutting-edge technologies as well as foundational improvements.
By aligning growth initiatives with enhanced service delivery and better user experiences, healthcare executives are positioned to meet the demands of 2025 and beyond.
